‘I can see clearly now, the rain has gone …’

As the rain clears and the weekend weather forecast brightens for Antibes, we reflect on the key benefits of the Volvo Penta IPS Med Trip. With invaluable customer contact and a clear view of how the tour is reaching out to prospective customers across Europe, the importance of the PTA80’s voyage is becoming ever clearer to members of the Volvo Penta executive management team, who visited the stopover, and customers alike.


Volvo Penta President Björn Ingemanson welcomes the visitors

The stopover in Antibes was a noteworthy one for the PTA80 on her journey around the Mediterranean; with the vessel moored in one of the town’s ports, it was high time for a visit from Volvo Penta executive management.

The senior managers arrived at the PTA80’s second French stopover to witness firsthand the ways in which the trip is helping Volvo Penta to fortify customer relations and build new alliances in Europe.

Volvo Penta’s Pascal Jamet, who led the seminar, noted that the event was unique in that it gives Volvo Penta a rare opportunity to reach out to prospective customers face to face — something other forms of marketing cannot accomplish. Customers appreciated the opportunity to see the vessel, try out the Volvo Penta IPS joystick system, and learn more about Volvo Penta.

The positive atmosphere and unique hands-on approach to building customer relationships made seminar attendees talkative and open to asking questions. At the seminars in Antibes, participants focused most of their questions on the potential fuel efficiency of Volvo Penta IPS.

The Volvo Penta executive team, most of whom were visiting a Volvo Penta IPS trip stopover for the first time, left Antibes feeling satisfied that the 38-day event is demonstrating how effective the Volvo Penta IPS system is for commercial applications.

“This European event is a unique opportunity for experienced maritime professions to experience the Volvo Penta IPS system, which is just as adaptable to commercial applications as it is to leisure boating,” Pascal noted. “I think today has also been an excellent way for Volvo Penta’s senior managers to see for themselves how valuable the vessel’s journey is for the company.”



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